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SPECIAL BROADCASTING SERVICE AMENDMENT (PROHIBITION OF DISRUPTIVE ADVERTISING) BILL 2010

2010
The Parliament of the
Commonwealth of Australia
THE SENATE
Presented and read a first time
Special Broadcasting Service
Amendment (Prohibition of Disruptive
Advertising) Bill 2010
No. , 2010
(Senator Ludlam)
A Bill for an Act to prohibit disruptive advertising
during SBS television programs, and for related
purposes
i Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2010
No. , 2010
Contents
1 Short
title
...........................................................................................
1
2 Commencement
.................................................................................
1
4 Schedule(s)
........................................................................................
2
Schedule 1--Amendment of the Special Broadcasting Service
Act 1991
3
Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2010
No. , 2010 1
A Bill for an Act to prohibit disruptive advertising
1
during SBS television programs, and for related
2
purposes
3
The Parliament of Australia enacts:
4
1 Short title
5
This Act may be cited as the Special Broadcasting Service
6
Amendment (Prohibition of Disruptive Advertising) Act 2010.
7
2 Commencement
8
This Act commences on the day on which it receives the Royal
9
Assent.
10
Section 4
2 Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill
2010 No. , 2010
3 Object
1
The object of this Act is to prohibit the interruption of
2
programming on SBS television by restricting advertising to the
3
period between the completion of one program and the
4
commencement of another program.
5
4 Schedule(s)
6
Each Act that is specified in a Schedule to this Act is amended or
7
repealed as set out in the applicable items in the Schedule
8
concerned, and any other item in a Schedule to this Act has effect
9
according to its terms.
10
Section 4
Special Broadcasting Service Amendment (Prohibition of Disruptive Advertising) Bill 2010
No. , 2010 3
Schedule 1--Amendment of the Special
1
Broadcasting Service Act 1991
2
1 Paragraph 45(2)(a)
3
Omit ", after programs end or during natural program breaks",
4
substitute "or after programs end".
5
2 After section 45
6
Insert:
7
45A Non-program content
8
(1) The SBS must not interrupt a televised program for non-program
9
content (NPC).
10
(2) For the purposes of this section, NPC is taken to mean any material
11
that is separate from the program being broadcast such as, but not
12
limited to, advertisements, sponsorship announcements,
13
community service announcements, station promotional material,
14
program promotional material and similar material.
15

 


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